Getting your Breakfast Egg right

Marketing can be as easy as boiling an egg and can be as tricky as making the perfect sunny side up. There can be no written rules in marketing. Each product each service each company is different. There can be guidelines but as I always say marketing is dynamic.. what worked 1 month ago may not work now or if a company reaped profits due to a particular marketing strategy its competitor may not get the same results.
Marketing has to be unique just like the choice of your breakfast egg.

1. Sunny side up – This looks like the easiest to prepare and is yet the most tricky preparation of egg. Practice makes you perfect. How many times have you started with a sunny side up and ended up having scrambled egg ?? :D
Sunny side up marketing is the most direct form of marketing. It is the most basic form of communicating the core services of the company. You present the facts as it is with a pinch of salt. This technique uses upto two techniques of marketing. The strategy is based on falling in the market the right way to avoid a mess. A lot of thought process goes behind the study of the marketing environment. Since you do not have many flavors supporting you, there should be a clear understanding of the current scenario and how you need to launch your strategy.
This strategy would be ideal for the B2B segment as there the TG is narrowed down extensively and the approach is more direct emphasizing mostly on the core services of the company

2. Omlette – Cheese omlette ….. yummy !! The perfect blend of different vehicles of marketing. An integrated marketing architecture is constructed. The core message remaining the same other ingredients are added to spice up the message. Flavors are added to suit the consumer’s taste.
The marketing strategy is a mix of various techniques of marketing. Depending on the season the ratio is decided. It includes print, web, electronic, Direct marketing and many more techniques. The factor which sets each company apart is the proportion and the ability to innovate.It is that secret ingredient which differentiates between a successful strategy and a lukewarm strategy. I believe no strategy can be a failure.
While designing the marketing strategy one should never loose sight of the core message ie the egg. None of the marketing techniques or message should ever override the basic profile of the product or service under question. Else the whole perception of the dish changes it no longer remain an omlette or for that matter any preparation of an egg.
This technique is ideally suited for the B2C segment where the target audience is huge, more varied, substitutes are available and the choice of the consumers is different base don their personal opinion and taste.

3. Boiled Egg – The tried and tested techniques of marketing. With time they become more solid. The time you dedicate towards your marketing strategy is very crucial. A proper research and ground work is necessary. In case your strategy has not been thought through it might create a negative impact upon the consumers, it might just fall apart.
This is ideal for companies which have been in the business for a long time. They have ample time and resources to experiment, to ponder over the strategy, less fear of being late to the market as everybody already knows about them ( but should nt be as late as Nokia )

A famous saying goes ” Do not put all your eggs in the same basket “, similarly do not put all your messages in the same basket. It might lead to confusion and may break the impact of each.
Apart from the technique the presentation is also very crucial. You ve got your strategy right but if you are not able to present it in front of your customers it is of no value. It will not be received or valued by the customer and your message remains unheard. A good strategy should always be backed up by a good presentation.

Garnish your breakfast egg and serve it for a delectable and memorable breakfast.

Signing off for now...
Sony
http://www.adwize.in