Disruption is the Key

How can we measure the extent to which a venture can be successful? Disruption

Man follows a routine, has preferences, makes choices everyday. Some through their sub conscious, some through research and study and some at the spur of the moment or at impulse.

A product or service which can disrupt the routine to make things easier is a sure success.
When google was in the inception stage little did men gauge the way their lives were going to change. It is now that we see that google has drastically changed the way data or information was acquired. It in short disrupted the method of information search

Similarly, Facebook. It is the most widely used portal for networking, catching up with friends, staying up to date with recent happenings with your friends. It disrupted the method of staying in touch or socializing.

Therefore a good B Plan will have a high disruptive quotient. Disruption leads to change and as we all know…change is the only constant thing in the world.

From an investment point of view for a successful investment one needs to predict the changing waves and back the factor leading to it.

Signing off for now...
Sony
http://www.adwize.in

5 Points to remember while Creating a Logo

“I want something different”
This is one of the common statements given by my clients who come to us for getting their logo designed.
It is not difficult as each company is different therefore its visual identity that is the logo will also maturally be different.
While designing a logo a few points which should be kept in mind are

1. Tone of the logo – Should the look be formal, or should it have a tinge of informality?
The tone typically depends on the kind of product or service which the company offers. It is also reflective of the work culture of the company. A law firm with a kiddish logo is a big no no. Similarly a kindergarden with an army style logo does not generate the warmth or caring nature of the school.

2. Style of the logo – There are 3 ways in which a logo can be designed
a) Typographical – These are created using fonts only. The fonts can be modified or a mew font style created in itself to suit the company profile.
Eg – FedEx, Axis Bank
b) Iconotype – Icon and typography combined forms an Iconotype logo. The icon is typically smaller than the typography or a part of the typography.
Eg – Amazon, Blackberry
c) Iconic – These logo have an icon as the point of focus. The icon is representative of the varipus messages conveyed through the logo
Eg – Wipro, Apple, Nike

3. Color Scheme – Each color has a meaning associated with it. For eg Blue is for technology, Red for aggression, Green for sustainability and growth so on and so forth. Hence it is necessary to define the color scheme tp be used for the logo based on the values and properties of the company.

4. Recall Element – A logo should have a recall element which can be used for all branding purposes. It should not be complex to reduce the time required for the association to be created in people’s mind

5. Scalability – A logo should always have a concept attached to it so that it can be scaled to suit various purposes and can be used everywhere as the face of the company. It should be able to handle diversification in the long term. For companies the theme could revolve around the company’s mission and vision, for products it should focus on the product and its differentiating factor ie its usp.

Signing off for now...
Sony
http://www.adwize.in

Brand Identity vs Image

Before we understand the difference between the two it is necessary to understand what is Brand.

Is it a good looking logo?
Is it extensive marketing?

These are just a part of your Brand.

A brand represents a company/product‘s promise to its customers. It stands for the company’s USPs, its value and the differentiating factors which makes it the preferred choice.
Brand elements create visual recall for the Brand. Just like your name and face create an association for your personality the name and logo create the visual association for the company or the product.

Now coming to brand identity. It is created by the company to represent itself to its customers. It emulates the values and personality of the company. The identity comprises of elements like name, logo, styles and other visual elements used to represent the brand.

Brand image on the contrary is created by the customers. The way a brand is perceived by the customer forms the building blocks for the image. If a company does not fulfill the promises made by its identity or its working/product does not match the personality or characteristics of the brand the image differs.

Ideal scenario is when the image and identity are the same. It means that company conforms to the values it laid while creating its identity

Branding activities can create a recall but value is generated by the company and its commitment towards its customers and values.

Signing off for now... Sony http://www.adwize.in